ATTENTION is one of the most important commodities of the 21st century.
While the cognitive capacity is only slightly extensible, explodes the amount of information. Another challenge is the fact that a unique (product) -value which differs, is hard to find in a saturated market.
In this economy of attention advertising must be significantly more than a categorical suggestive. Because there have not only changed the media, but also the user behavior- especially in the digital environment.
This requires extraordinary ideas and multisensory solutions such as Dynamic storytelling that adds not only the probability but also the quality of a new contact.
With the possibilities of viral networking one can achieve enormous media penetration, but more important is the relevance: Hence a brand must offer a holistic experience in order to succeed. This can be identified through five essential characteristics: agility, authenticity, the ability to experience, individualization and sustainability.
Advertising only works when you evoke emotions and a personal benefit in a person.
CONCEPTUAL ADVERTISING CONSULTING
BRANDING & CORPORATE DESIGN
CROSS MEDIA PUBLISHING
UI / UX-DESIGN